Understanding Multi-Phase Subscriptions
Multi-Phase Subscriptions allow a single subscription plan to move through multiple pricing stages over time. A plan can start with a trial, continue with one or more introductory phases, and then move into the main recurring plan. This page explains the concept, the supported phase types, and the core rules.What it is
A Multi-Phase Subscription is a subscription plan that progresses through multiple stages in a defined order. Each phase can have its own duration, price, and billing behavior. A simple example timeline looks like this:When to use it
- Offer a free or paid trial before the main subscription starts.
- Create discounted introductory pricing for the first billing periods.
- Run launch, early-bird, or promotional pricing campaigns.
- Show customers a clear subscription timeline before and after purchase.
Supported phase structure
Common use cases
Rules and limitations
- Only one trial phase is allowed per plan.
- A plan can include one or more introductory phases.
- The trial phase always appears first.
- The main plan always appears last.
- Introductory phases can be reordered before activation or publishing.
- After activation or publishing, the phase order becomes fixed.
Next steps
- Learn how to build the timeline in Creating Multi-Phase Plans.
- See what customers see in Customer Experience.